Brian
Schwartz
Senior design leader with 20+ years of experience building UX teams, design systems, and enterprise products from concept to delivery.

About
I'm an Experience Design leader based in St. Louis, Missouri, with 20+ years leading UX, product design, and design systems across consulting, enterprise, and startup environments.
Before returning to consulting at Centric, I spent two years at PepsiCo as Senior Director of Service Design, where I helped grow a service design team from the ground up and built the first global design system for PepsiCo's internal applications. Earlier, I co-founded two companies, including Barrelfish, a funded B2B SaaS startup where I led product and design from concept through launch.
I partner closely with business, engineering, and design teams to drive user-centered delivery at scale, moving between executive-level strategy and hands-on design work depending on what the project needs.
Core Capabilities
- Design Team Leadership
- Product & Service Design
- UX Research & Strategy
- DesignOps & Design Systems
- Prototyping & Testing
- UI / Visual Design
- Mobile App Design
- Responsive Web Design
- Figma / Sketch / Adobe CC
- Front-End Development
Selected Work
Enter Portfolio →Built a self-hosted job search tracker in two weeks through agentic conversation — no code authored directly. Playwright scraping, AI fit scoring, DOCX generation, and a chat assistant I added in an evening just to see if it worked.
Redesign of the Compliance Data Center and Sponsor Dashboard for a third-party retirement administrator.
Led creation of a design system, end-to-end redesign of an AI-powered promotion management application, and a pricing simulation interface.
12,329 plays tracked across a 37-day holiday season. Spoiler: Mariah Carey is not a myth. She is a measurable phenomenon.
Full case studies are available in the password-protected portfolio.
Writing
All articles →Design workflow, tooling, and process.
- 01Local Model or Cloud Model? I Use Both, on Purpose.October 2026 · 6 min read
- 02Designing a Chat Interface Nobody NoticesJuly 2026 · 7 min read
- 03Skip the Blank Canvas. Let AI Generate the First Draft.June 2026 · 10 min read
- 04UX Research in the Agentic AI EraMay 2026 · 5 min read
- 05Skip Figma for Data Tables. Use AI to Build the Real Thing.May 2026 · 8 min read
- 06How I Create Realistic Data in Figma MockupsMay 2026 · 4 min read