UX & Product Designer
Brian Schwartz
Senior design leader with 20+ years of experience building UX teams, design systems, and enterprise products from concept to delivery.

About
I'm an Experience Design leader based in St. Louis, Missouri, with 20+ years leading UX, product design, and design systems across consulting, enterprise, and startup environments.
Before returning to consulting at Centric, I spent two years at PepsiCo as Senior Director of Service Design, where I helped grow a service design team from the ground up and built the first global design system for PepsiCo's internal applications. Earlier, I co-founded two companies, including Barrelfish, a funded B2B SaaS startup where I led product and design from concept through launch.
I partner closely with business, engineering, and design teams to drive user-centered delivery at scale, moving between executive-level strategy and hands-on design work depending on what the project needs.
Core Capabilities
- DesignOps & Design Systems
- UX Research & Strategy
- Product & Service Design
- Mobile App Design
- Responsive Web Design
- Prototyping & Testing
- Design Team Leadership
- Figma / Sketch / Adobe CC
- React Native (collaborative)
Selected Work
Full case studies are available in the password-protected portfolio.
UX Design Lead · 2024–Present
Financial Services
Redesign of the Compliance Data Center and Sponsor Dashboard for a third-party retirement administrator.

Senior Director, Service Design · 2022–2024
PepsiCo
Led creation of a design system, end-to-end redesign of an AI-powered promotion management application, and a pricing simulation interface.
