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	<title>Creative Reason &#187; Web Design</title>
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	<link>http://www.creativereason.com</link>
	<description>Brian Schwartz&#039;s Blog</description>
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		<title>Sentry Retirement</title>
		<link>http://www.creativereason.com/sentry-retirement.html</link>
		<comments>http://www.creativereason.com/sentry-retirement.html#comments</comments>
		<pubDate>Wed, 05 Jan 2011 18:16:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Sentry Retirement]]></category>

		<guid isPermaLink="false">http://www.creativereason.com/?p=465</guid>
		<description><![CDATA[Here is a site (and brand) we created at Spoke for a new company focusing on retirement planning. Sentry Retirement focuses only on people at or near retirement and provides (from their site): We use a variety of strategies, tailored to each client’s objectives and tolerance for risk. The goal for each is to advance [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a site (and brand) we created at <a href="http://www.spokemarketing.com">Spoke</a> for a new company focusing on retirement planning.</p>
<p><a href="http://www.sentryretirement.com">Sentry Retirement</a> focuses only on people at or near retirement and provides (from their site):</p>
<blockquote><p>We use a variety of strategies, tailored to each client’s objectives and tolerance for risk. The goal for each is to advance the value of their investments, while helping to cushion them from downturns and natural fluctuations in the markets and global economy. In other words, “advance and protect” versus “ buy, hold and hope”.</p></blockquote>
<p>This site is using fonts from Typekit and built on a custom wordpress theme. Updates will come soon for adding a custom event management module.</p>

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		<title>Achieve Abillity</title>
		<link>http://www.creativereason.com/achieve-abillity.html</link>
		<comments>http://www.creativereason.com/achieve-abillity.html#comments</comments>
		<pubDate>Sun, 17 Jan 2010 16:22:26 +0000</pubDate>
		<dc:creator>Brian Schwartz</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Achieve Ability]]></category>

		<guid isPermaLink="false">http://www.creativereason.com/?p=420</guid>
		<description><![CDATA[Achieve Ability is Coach Kerry Lyman&#8216;s website. Kerry is a wonderful woman who was a former PR professional who moved into coaching as a way to help young adults navigate career planning and personal goal setting. If you know a young professional who needs guidance or could use help planning their career, I suggest they [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.achieveability.com">Achieve Ability</a> is Coach <a href="http://www.achieveability.com">Kerry Lyman</a>&#8216;s website. Kerry is a wonderful woman who was a former PR professional who moved into coaching as a way to help young adults navigate career planning and personal goal setting.</p>
<p>If you know a young professional who needs guidance or could use help planning their career, I suggest they contact Kerry.</p>
<p>&#8211;</p>
<p>I built this site as a freelance project using WordPress and customizing an off the shelf theme, which consisted of changing the color scheme, choosing photos, selecting the font, adding the content and training Kerry on how to use WordPress.</p>

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		<title>Microsoft Bing Launch Musings</title>
		<link>http://www.creativereason.com/microsoft-bing-launch-musings.html</link>
		<comments>http://www.creativereason.com/microsoft-bing-launch-musings.html#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:55:26 +0000</pubDate>
		<dc:creator>Brian Schwartz</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.creativereason.com/?p=254</guid>
		<description><![CDATA[The recent bing launch has been fun to watch. Not only is Microsoft getting slammed by fans of good design for the bing logo design (also see here), but as they apparently ripped a design for their microsite from another company (quote from Daryl from postmodem&#8217;s blog post which can be found here): The rebranding [...]]]></description>
			<content:encoded><![CDATA[<p>The recent bing launch has been fun to watch. Not only is Microsoft getting slammed by fans of good design for <a href="http://imjustcreative.com/the-bing-logo-design-by-microsoft-vent-off-here/2009/05/29/">the bing logo design</a> (also see <a href="http://www.underconsideration.com/brandnew/archives/bing_sets_new_record_in_horizo.php">here</a>), but as they apparently ripped a design for their microsite from another company (quote from Daryl from postmodem&#8217;s blog post which can be found <a href="http://www.postmodem.co.uk/2009/06/02/what-on-earth-were-microsoft-thinking-the-bing-disaster/">here</a>):</p>
<blockquote><p>The rebranding car wreck doesn’t end there though. Not happy with just creating a shockingly bad logo for bing the designers of this launch micro-site (which I assume is being used to herald the new dawn of Bing to the world) have blatantly ripped an idea from this site: dragoninteractive.com. Of course, it goes without saying that the Dragon Interactive site is far superior in many ways &#8211; but why have Microsoft so obviously not invested time in the design of these sites let alone the bing logo?</p></blockquote>
<p>Also Microsoft apparently <a href="http://www.geek.com/articles/microsoft/kayak-flies-in-the-face-of-microsoft-bings-travel-site-20090629/">ripped off Kayak.com for their travel search features</a>. You would think a company with the resources of Microsoft would be able to create unique and better designs. Also, they have this creative company that does some ads for them just in case they need some help, they are pretty well known. Maybe you&#8217;ve heard of <a href="http://www.cpbgroup.com/">them</a>? (Hint: their name rhymes with Crispin Porter + Bogusky)</p>
<p>The bing search engine itself actually isn&#8217;t that bad, but that matters little when their competition is google. Microsoft would likely win more converts if they didn&#8217;t piss everyone off by using bad or stolen creative.</p>
<p>Tangent thought&#8230;but every time I think of &#8220;Microsoft design&#8221; I can&#8217;t help but think of the great: &#8220;If Microsoft designed the ipod packaging&#8221; video which is embedded below. Enjoy</p>
<p><object id="VideoPlayback" style="width: 400px; height: 326px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://video.google.com/googleplayer.swf?docid=36099539665548298&amp;hl=en&amp;fs=true" /><param name="allowfullscreen" value="true" /><embed id="VideoPlayback" style="width: 400px; height: 326px;" type="application/x-shockwave-flash" width="100" height="100" src="http://video.google.com/googleplayer.swf?docid=36099539665548298&amp;hl=en&amp;fs=true" allowfullscreen="true"></embed></object></p>
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		<item>
		<title>Dear Corporate America,</title>
		<link>http://www.creativereason.com/dear-corporate-america.html</link>
		<comments>http://www.creativereason.com/dear-corporate-america.html#comments</comments>
		<pubDate>Wed, 19 Nov 2008 15:23:05 +0000</pubDate>
		<dc:creator>Brian Schwartz</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[IE6]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://cr.marketingspoke.com/?p=49</guid>
		<description><![CDATA[Please stop using Internet Explorer 6.  It came out in 2001, is riddled with bugs and forces developers that want to use cool tools like MooTools write CSS and HTML hacks that make me cringe. I understand you are fearful of change.  I get it.  Don&#8217;t upgrade to Office 2007.  Doesn&#8217;t bother me at all. [...]]]></description>
			<content:encoded><![CDATA[<p>Please stop using Internet Explorer 6.  It came out in 2001, is riddled with bugs and forces developers that want to use cool tools like MooTools write CSS and HTML hacks that make me cringe.</p>
<p>I understand you are fearful of change.  I get it.  Don&#8217;t upgrade to Office 2007.  Doesn&#8217;t bother me at all. Don&#8217;t upgrade to Vista.  Heck that OS compelled me to switch to a Mac. I also understand that your IT support staff is not prepared for the onslaught of calls due to the ribbon replacing menus in Office 07.</p>
<p>But the whole goal of Internet Explorer 7 was to be more secure (i.e. less for you to worry about).  Especially now that it&#8217;s <a title="IE7 Release Date Stats" href="http://en.wikipedia.org/wiki/Internet_Explorer_7">been out for 2 years</a>.  Also, it&#8217;s a browser, so it won&#8217;t crash your network or cause a flood of calls to your IT support center.</p>
<p>In conclusion, this is my plea to you corporate America, to do what&#8217;s best for web developers everywhere and upgrade to IE7 already.  The world of tab pages and standards based CSS support awaits you.</p>
<p>Sincerely,</p>
<p>Brian Schwartz</p>
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		<title>Check out 2 Little Stars!</title>
		<link>http://www.creativereason.com/check-out-2-little-stars.html</link>
		<comments>http://www.creativereason.com/check-out-2-little-stars.html#comments</comments>
		<pubDate>Mon, 08 Sep 2008 22:10:04 +0000</pubDate>
		<dc:creator>Brian Schwartz</dc:creator>
				<category><![CDATA[Friends]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://cr.marketingspoke.com/?p=57</guid>
		<description><![CDATA[Check out 2LittleStars. The owners are friends of mine who run an online baby boutique offering stylish and personalized blankets, burp cloths, tag blankets and other personalized accessories. Some of my partners were nice enough to get some personalized items from 2 Little Stars for Gabe (my son) and my wife and I couldn&#8217;t be [...]]]></description>
			<content:encoded><![CDATA[<p>Check out <a href="http://www.2littlestars.com/">2LittleStars</a>. The owners are friends of mine who run an online baby boutique offering stylish and personalized blankets, burp cloths, <a href="http://www.2littlestars.com/tagblankets.aspx">tag blankets</a> and other <a href="http://www.2littlestars.com/personalizeditems.aspx">personalized accessories</a>. </p>
<p>Some of my partners were nice enough to get some personalized items from<a href="http://www.2littlestars.com/"> 2 Little Stars</a> for Gabe (my son) and my wife and I couldn&#8217;t be happier with the gifts.&nbsp; We&#8217;ve since bought a tag blanket as a gift for someone else. </p>
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		<title>Project: The Omni Difference</title>
		<link>http://www.creativereason.com/project-the-omni-difference.html</link>
		<comments>http://www.creativereason.com/project-the-omni-difference.html#comments</comments>
		<pubDate>Thu, 15 May 2008 18:47:08 +0000</pubDate>
		<dc:creator>Brian Schwartz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://cr.marketingspoke.com/?p=65</guid>
		<description><![CDATA[We launched a new campaign last week for The Omni Clubs, a series of health clubs in Georgia and Florida.&#160; The site we launched is www.theomnidifference.com.&#160; The Omni Difference campaign focuses on the difference that the Personal Trainers at The Omni Club make in ensuring you meet your fitness goals.&#160; These personal trainers and the [...]]]></description>
			<content:encoded><![CDATA[<p>We launched a new campaign last week for The Omni Clubs, a series of health clubs in Georgia and Florida.&nbsp; The site we launched is <a href="http://www.theomnidifference.com">www.theomnidifference.com</a>.&nbsp; The Omni Difference campaign focuses on the difference that the Personal Trainers at The Omni Club make in ensuring you meet your fitness goals.&nbsp; These personal trainers and the difference they make are the focal point of the campaign.</p>
<p>We feature two <a href="http://www.theomnidifference.com">personal trainers from Fort Myers Florida</a> and two <a href="http://www.theomnidifference.com">personal trainers from Athens Georgia</a>&nbsp; and this campaign features direct mail, the microsite, banner ads and a few guerrilla tactics.&nbsp; </p>
<p>If you are looking for a <a href="http://www.theomnidifference.com">personal trainer in Fort Myers Florida</a> or a <a href="http://www.theomnidifference.com">personal trainer in Athens Georgia</a>, check out the success coaches at The Omni Club and experience The Omni Difference.</p>
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